Sample data. The brands shown are placeholders used to build the site. The first real edition is in progress.

What exactly is Shelvity?

Shelvity is the independent intelligence platform monitoring how health, wellness, and longevity brands are recommended in AI search.

Sample data · fictional brand

The 40+ Demographics Lens

Women in their 40s, 50s, and 60s drive the majority of health and wellness decisions. But when buyers include their age in a prompt, AI recommendations can change dramatically. Shelvity tests queries structured specifically around the 40+ buyer psychology, so you can check if your brand gets recommended to the high-value audience you target.

What we track

We track how often a brand appears across leading AI models and analyze the web pages, publications, and citations they use to decide who makes it on the shortlist.

What subscribers get

As a Shelvity subscriber, you get full competitive data in a private dashboard refreshed every quarter. Yearly subscribers get a monthly shelf check, with an email alert whenever your rank or share moves more than the margin of error.

Why Shelvity exists

Founded by Elena Loghin, organic growth strategist with over 20 years of experience in search optimization, creative strategy and customer intelligence.

Shelvity was born at the intersection of two convictions: that longevity and preventative health represent the most exciting frontier of human potential, and that AI search provides valuable opportunities. We built Shelvity to bring more transparency to the AI digital shelf, so brands that make high-quality products will gain the clarity they need to win the shortlist race.

How Shelvity works: our method

SparkToro, 2026
<1%

identical brand lists across runs of the same prompt

Ask an AI model the exact same question twice, and you will rarely get the same answer. In fact, identical prompts return identical brand lists less than 1% of the time (SparkToro, 2026). A single chat session that names, or skips, your brand is a coin flip, not a strategy.

01

Ask

Real buyer questions, on every shelf

02
  • ChatGPT
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • Perplexity
  • Copilot

Repeat

Multiple runs on 6 AI assistants

03

Count

~780 answers per shelf, every cycle

04

Measure

A margin of error on every score

We replace coin flips with measured numbers.

Shelvity runs every buyer question multiple times per shelf across 6 major AI assistants, aggregating around 780 query simulations per shelf every cycle. Every score in your report includes its sample size and margin of error. That is the difference between a loose hunch and a hard metric you can bring straight to your board.

Disclosure: Shelvity's founder also runs Lead Alchemist; partner agencies may pay us a referral fee. That never affects the index or a report's findings.

FAQ

How is Shelvity better than asking ChatGPT myself?

Ask an AI model the same question twice, and you will rarely get the same list. Single prompt answers are statistical noise: a coin flip, not data. Shelvity asks every buyer question multiple times across 6 AI assistants, about 780 answers per shelf every cycle, giving you verified recommendation patterns and precise margins of error you can take straight to your CEO.

How is Shelvity different from AI visibility tools like Peec, Otterly, or Profound?

Generic tools are built horizontal: they try to serve software, law firms, and e-commerce all in one dashboard, resulting in generic questions and surface-level data. Shelvity is built exclusively for health, wellness, and longevity brands. We model the complex queries real health buyers actually ask, sample every category hundreds of times per cycle, and show your rank against direct competitors on real shelves.

What happens after I purchase one of your reports?

We map your products to our shelves, run the extra questions about your brand, and deliver your dashboard, PDF and data within 2 business days, followed by a 15-minute call to walk you through it.

Can you help us get recommended more often?

Yes. Every paid report includes actionable strategic recommendations detailing the content gaps, authority signals, and domain sources AI assistants rely on when choosing category winners. If you want hands-on help, we can refer you to agencies that do the work, including Lead Alchemist, which is run by the same founder. Partner agencies may pay us a referral fee.

My brand isn't on any of your active shelves yet. Can you still help?

We launch new health, wellness, and longevity categories every month. Annual subscribers receive up to 2 custom shelf setups tailored specifically to your product line, or we can scope a bespoke category audit upon request.

Can a brand pay to influence its position on the index?

No. We operate as an independent monitoring platform and our index is 100% un-sponsored and mathematically derived. Every shelf score is calculated using the exact same standard across every brand, and no company, client or otherwise, can pay to boost their rank or to influence where they appear. Our integrity as an unbiased industry benchmark is what makes our data valuable.

Check where your brand ranks
on the AI shelf